Lori Greiner is an American entrepreneur, inventor and television personality. She currently appears as a “Shark” investor on the ABC television show Shark Tank.
Greiner serves as the host of Clever & Unique Creations by Lori Greiner, a cable television show. She is often referred to as the Queen of QVC. In her career, she is credited with developing more than 400 projects, and she currently holds more than 100 American and international patents. Greiner makes approximately 80% of her sales from QVC, which is seen by nearly 100 million American households.
Lori Greiner is the CEO and president of the company, For Your Ease Only. She joined the panel of the ABC television show Shark Tank in 2012. Various media reports have called her the “warm blooded shark.” So far, Greiner’s most successful transaction on the show – a “ReadeRest” eyeglasses holder – earned sales of more than $3 million.
Born in Chicago, Lori Greiner earned a bachelor’s degree in Communication with an emphasis on Journalism, Television and Film. After briefly considering a career in journalism, she focused her efforts on the consumer products field. Greiner’s first patent – a plastic organizer for jewelry that held up to 100 pairs of earrings – created more than $500 million in sales for the Home Shopping Network.
Greiner has regularly made television appearances to support her business ventures. In February 2012 and February 2013, she appeared on ABC daytime television show The View. Greiner also appeared on CBS This Morning and Anderson Live, both in March of 2013.
The career of Lori Greiner began when she convinced a J.C. Penney buyer to put her jewelry organizer in its Chicago-area stores. Within 18 months, she had paid back her bank loan and reaped more than $1 million in sales. This promising start led her to a wealth of opportunities, including her own television show. Lori Greiner has been the host of the QVC-TV show Clever & Unique Creations by Lori Greiner for more than 15 years.
Greiner’s expertly designed items are enjoyed by women and men alike. They include unique accessories, kitchen tools, travel bags, and organizers for the home and office. Her mission is to offer convenience to people as they strive to make their daily lives much easier. Greiner’s products can be found in retailers around the United States and in Europe – as well as on the QVC-TV website.
Lori Greiner attributes her success to a shrewd instinct for what matters most to people. She takes care of all patent and legal processes in order to maintain full control of her business. In fact, Greiner is experienced and knowledgeable on the subject of patenting. The United States Patent & Trademark Office has asked her to serve as a guest speaker at many of their meetings. Preferring a hands-on approach, Greiner works on all facets of the process – from concept to conception and to the marketplace within a matter of months. Using her business acumen, she has assisted numerous budding entrepreneurs as they turn their own ideas into popular products.
Greiner’s repertoire of more than 400 products has been highlighted in national magazines like Woman’s Day, O, The Oprah Magazine, InStyle, Family Circle, and Town & Country. Greiner has also been featured in Success, Forbes and Financial Times – as well as on cable television networks Bloomberg and CNBC. Greiner’s product Initial Silver Safekeeper, a silvertone jewelry box, was selected as one of the “favorite things” on The Oprah Winfrey Show.
According to Lori Greiner, her most satisfying moments have come when she is helping prospective entrepreneurs achieve the same results that she feels fortunate enough to have experienced. She also strongly believes that the most important part of a project is the people with whom she works. Lori Greiner and her company regularly donate a significant portion of their profits to a wide range of charitable causes.
- Kassar, Ami. “The Queen of QVC Talks About the Risks of Dealing With Sharks”. New York Times. 12 October 2012
- Robehmed, Natalie. “5 Lessons For Female Entrepreneurs From Shark Tank’s Lori Greiner”. Forbes. 24 July 2012
- Weisman, Aly. “A Grueling 22-Hour Workday In The Life Of A QVC Host & ‘Shark Tank’ Judge”. Business Insider. 23 April 2012
- Williams, David K. “Lori Greiner, Shark Tank Star And Queen Of QVC, On A Great Asset: A Partner In Her Spouse”. Forbes. 22 September 2012
- ABC “Lori Greiner On The View”. February 2012
- ABC “Lori Greiner’s Shark Tank Products”. February 2013
- Anderson Live “. 7 March 2013
- CBS This Morning “Eye-Opening Women: Lori Greiner, Jennifer Hyman, Angie Hicks”. 17 March 2013