The Balancing Act
Produced by O2 Media, Inc., The Balancing Act airs every weekday on Lifetime Television at 7am ET/PT. The Balancing Act debuted in 2007 as a one-of-a-kind morning talk show dedicated to empowering the women of today who find themselves juggling work, families, school obligations, volunteerism, and social lives. The program was created to provide a platform to empower and entertain women, while at the same time providing an exciting branded entertainment avenue for worldwide corporations.
The Balancing Act on Lifetime Television is hosted by the intelligent and entertaining team of Julie Moran, Danielle Knox, and Kristy Villa. The Balancing Act covers a broad range of topics of interest to women from rare diseases, to choosing the right schools, to dealing with an aging parent. The Balancing Act features products, services, and organizations that cater to women and connect them to the tools and resources that can help make their lives a little bit easier. There is never a dull moment on The Balancing Act!
Each day, The Balancing Act on Lifetime Television covers a breadth of topics related to education, health, celebrities, and style. Within these categories, The Balancing Act dives in deeper and enlists expert and celebrity hosts to get at the heart of issues. In addition to a daily dose of information and entertainment, The Balancing Act continues to educate and reach out to women online through their web site, social media channels and e-newsletter. Any number of these resources serve to connect viewers to each other, to The Balancing Act hosts, and to further information related to the products and topics presented on or related to the show.
Of course, The Balancing Act understands that happy women know how to have fun in the midst of the daily grind. With that in mind, The Balancing Act incorporate games, contests, celebrity gossip and guests, and fashion and beauty tips along the way.
The Balancing Act debuted in 2007 and is produced by O2 Media, Inc. The show airs on Lifetime Television. The Balancing Act can be seen every weekday morning and is viewed by thousands of women all over the world. The mission of The Balancing Act is to educate, empower, and entertain this generation of women.
Today, women multi-task to epic proportions. When a woman is asked to help, host, advise, volunteer, or present, she usually says yes and then arranges her schedule to get it all done. The Balancing Act producers understand today’s woman and have created a television program with her needs and interests at the heart of every segment. Popular segments on The Balancing Act include the Parent Teacher Corner, Mission Makeover, Hollywood Watch, Behind the Mystery: Rare and Genetic Diseases, and Road Tours. While programming may vary slightly, the goal is always the same – to give women something to think about, do, change, laugh about, or consider as they go about their daily lives.
The Parent Teacher Corner on The Balancing Act is devoted to presenting helpful information about education-related issues. Past segments have included strategies for helping children learn to read, online resources for parents, teaching children with autism, and ending childhood obesity.
The Balancing Act segment, Behind the Mystery: Rare and Genetic Diseases, provides insight into diseases that affect many, but have received little attention. Through this information, women are enabled to support each other, spread information and insight, and be prepared if they ever become personally affected by the given disease.
Hollywood Watch and Mission Makeover bring levity to the lives of viewers. Sometimes, getting lost in celebrity gossip or talking about the latest in shoes is the best way to unwind and refuel for what’s next on a woman’s agenda.
The Balancing Act continues to support women long after the 7am hour ends. The Balancing Act website features video clips for those who missed a segment, links to products presented on the show, blogs written about women’s issues and so much more. The Balancing Act team is also active on social media and can be found on Twitter, Facebook, and YouTube. If that’s not enough, women can subscribe to the show’s electronic newsletter for wellness tips, coupons and other money-saving strategies and tools.
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