Based in Pompano Beach, Florida, O2 Media was founded in 1994 by Mark Alfieri, a pioneer in the branded entertainment and direct response industry. O2 Media executives include Tom Deters, Doug Campbell, Lysa Liemer, Michael Moss, and John Polyak. This powerhouse team, in partnership with an array of industry experts, has made O2 Media one of the hottest marketing firms on the scene today. O2 Media ’s commitment to providing clients with exceptional, cutting edge marketing solutions has earned the company high praise from industry leaders. To date, O2 Media has won 34 Telly Awards, a testament to the company’s overall excellence.
At the forefront of the integrated marketing revolution, O2 Media has been providing brands with phenomenal exposure through branded entertainment television, direct response channels, and online marketing avenues for over 16 years. O2 Media provides integrated marketing solutions to top worldwide consumer brands, including SunTrust Bank, KFC, Microsoft, ADT, and more. The company is focused on putting a human face on every brand in its portfolio, and that requires multi-channel exposure in this digital age. In order to catch the attention of consumers who must sift through the sea of information they are exposed to everyday in order to take notice of a specific brand, O2 Media develops strategic tactics that promote interactions with brands.
A proven force in branded entertainment, O2 Media has won the respect of the #1 cable channel for women, Lifetime Television. Through this strategic partnership, O2 Media and Lifetime Television offer clients uncommon exposure to women all over the world. O2 Media ’s morning talk show for women, The Balancing Act, and the popular DIY show, Designing Spaces, provide ideal platforms to promote brands. Through integrated marketing campaigns that include television, social media, web-based platforms, print, and more, O2 Media helps consumers connect with brands on many different levels and in more personal, interactive ways than ever before.
Since the company was founded in 1994, O2 Media has built itself into one of the major players in the branded entertainment and digital media industry. Long before brands were aware it was possible or that it would one day become essential, O2 Media and its talented leadership and creative teams were providing brands with innovative, integrated solutions to marketing needs. The resulting combination of branded television, direct response, and digital media has won O2 Media accounts with some of the most well-known brands in the world, including Wal-Mart, American Express, and the U.S. Army.
While the branded entertainment industry has evolved since the introduction of television in the 1950’s, the overall intent is still the same – to get brands in front of consumers and sell products. Today, O2 Media takes brand interaction to a whole different level for companies. Through partnerships between O2 Media, corporations, and Lifetime Television, the media company offers clients a means to connect with consumers in a more meaningful and personal manner. Through unique partnerships, O2 Media offers a platform for brands to connect to female consumers on the top-rated cable channel for women, Lifetime Television.
The Balancing Act, an O2 Media morning talk show hosted on Lifetime Television, is devoted to empowering, educating and entertaining women. The program is hosted by Julie Moran, Danielle Knox, and Kristy Villa and features educational programming, fashion and style tips, as well as celebrity guests that draw women in and keep them coming back for more. The brand exposure O2 Media provides through The Balancing Act is extraordinary, because women viewers develop a personal connection to the hosts, celebrities, and the brands they promote.
Through Designing Spaces, O2 Media and Lifetime Television attract viewers interested in all things design, especially centered on the home. Here, brands have the ability to showcase their products to a wide audience accustomed to going out, purchasing products, and making changes to their own living environment – a goldmine for O2 Media clients.
In addition to branded television programs, O2 Media produces infomercials for the 21st century. These present-day infomercials quickly grab attention and call consumers to action in creative ways.
O2 Media creates conversations between brands and consumers through interactive digital media strategies. O2 Media works with its clients to crush the competition online by attracting more customers, engaging potential buyers, and providing information that consumers find helpful for making buying decisions.
To learn more, visit O2mediainc.com.